360 Incubator+ 2018 Guidelines



360 Incubator+ is a Black Public Media (BPM) funding initiative devised to help launch non-fiction broadcast and digital projects about the Black experience. 360 Incubator+ features training and support, for producers of color, designed to harvest and pipeline important, engaging stories.  The 360 Incubator+ is for producers with broadcast or digital projects that are farther along in development than the “idea phase.” With the completion of the program, production teams will have the opportunity to pitch for funding at pitchBLACK.

Projects must have completed treatment and acquired necessary intellectual property rights to be considered for 360 Incubator+.  Nonfiction broadcast projects and scripted shorts or nonfiction digital projects are the focus of this round of the 360 Incubator. No other project types will be considered.  In addition, this year’s incubator will support projects that fit into our content priorities selected for this year’s program:  

  1. Health in Black Communities (i.e. Women’s health & reproductive rights, mental health, diabetes, health services)
  2. Environment (i.e. development & gentrification, climate change, rural farming, policing & community safety)
  3. Mass Incarceration
  4. LGBTQ Community
  5. Immigration

Applications will be made available online for 360 Incubator+ between Friday, June 15, 2018, and Friday, September 7, 2018, at 11:59 pm PST. All applications must be completed online.  When submitting your application you will be asked to provide the following information:

  • Applicant must have at least one credit as a producer, writer or director on a film that has been distributed (i.e., has been aired or released on network tv, cable, streaming platforms or festivals)  or a digital project with proven viewership.
  • Producer, Director, Writer resumes and contact information for all lead members of the production team.
  • Project basics including a logline, synopsis, and description of project's format (broadcast or digital).
  • Project treatment and/or scripts.
  • An artist statement detailing project’s unique approach, vision, and relevance to one of the content priorities
  • letter of support.
  • Project status and timeline information.
  • Project budget information including an itemized budget, funds raised, and any additional project support anticipated for project completion.
  • Outreach, distribution and audience engagement plans, as well as planned online presence for the project.
  • No more than three (3) approximately 7-10 minute video samples of the project, or previous work belonging to lead producers in the production team.
  • A non-refundable application fee of $35 will be charged at the time of submission.

Some additional project guidelines to consider:

  • The production team must be available to participate in the program from January 17, 2019 - April 5, 2019, with some days that require travel. (Please see dates below.)
  • Projects must be well into the development phase and have acquired necessary intellectual property rights.
  • While multiple applications are accepted, by a single producer or production team, each project must be submitted separately, and no more than one project from any producer will ultimately receive support.
  • At least one or more of the key production team members  (Writer, Director, Producer) must be a US Citizen of African descent.
  • All major project production activities must be completed within a maximum 18-month window from the date of the incubator grant.
  • Applicant must hold artistic, budgetary and editorial control and must own the copyright of the proposed project.
  • Projects for which the domestic television broadcast and digital rights are not available will not be considered.
  • Thesis projects or student films which are co- or solely-owned or copyrighted, or otherwise editorially or fiscally controlled by the school are not eligible.
  • Projects or production entities, which are foreign-based, owned or controlled will not be considered.
  • Industrial or promotional projects are not eligible for funding.

Click HERE to visit the Producer’s Portal and submit an application


360 Incubator+ Schedule

Application Open Friday, June 15 - Friday, August 31, 2018 (Deadline Extended Until September 7, 2018)
Project Selections Announced Friday, November 30, 2018
360 Bootcamp

location to be announced

Friday, January 11 - Monday, January 14, 2019
360 Incubator

Held in New York City

Tuesday, January 15 - Friday, January 25, 2019

Dr. Martin Luther King Jr. Holiday will be observed  

360 Mentoring Monday, January 28 - Friday, March 29, 2019
pitchBLACK Practice

Held in New York City

Monday, April 1 - Wednesday, April 3, 2019
pitchBLACK Thursday, April 4, 2019
pitchBLACK Awards Reception Friday, April 5, 2019


Application  Process

360 Incubator+ launches with a series of informational webinars for producers interested in applying. Through these general information web sessions, industry professionals and the Black Public Media staff will guide producers through important considerations they need to make before telling their story. The Black Public Media team will also make itself available for regular “digital office hours” where producers can have their questions answered in a more one-to-one setting as they prepare their applications. A schedule and description of the webinars are provided below.


Pre-Application Webinars

For those producers who want to learn more about sharpening their application, visit our YouTube page for previous 360 Webinars.  Webinars for this round will cover:

Understanding the public media ecosystem; Shorts on public media; BPM content priorities.

Selection Process

All submissions will undergo a rigorous two-tiered review by an independent panel of reviewers including veteran writers, producers, and public media professionals. Producers with projects who make it to the second round review may be asked to submit additional content or be interviewed by BPM staff.   Up to ten projects will be invited to participate in 360 Incubator+


360 Snapshot


Bootcamp is an intensive orientation that outlines the goals of the program and BPM’s expectations of the projects. Project teams will be assigned a mentor who will work with them during the entire period of the 360+ program.

During the boot camp, the producing teams and mentors will break down the project concept; develop a timeline and budget to produce a complete proposal and pitch; and identify additional training, equipment or other resources needed. Resources may include an allowance of up to $5,000 for production or post-production activities.


Immediately following the Bootcamp, the producing teams will spend 2 weeks in the incubator. Producing teams in the Incubator are responsible for devoting full time to developing their projects, meeting regularly with their mentor and attending workshops.  All teams will be provided workspace and approved resources specified by each team in the Bootcamp phase. Mentors will be tasked with reassessing the needs of their assigned projects at every stage of development during the incubator to make it a viable concept for the pilot stage. Each mentor will also be responsible for helping further refine project concepts; assessing additional production support teams will need; and providing guidance on story, script, and editorial consultation. Producing teams will receive additional support in the form of periodic hands-on workshops that BPM staff will organize based on the needs of the projects selected. The workshops may address integrating technology and social media tools into video projects, audience development, marketing and branding, media training, crowdfunding, grant writing, and pitching.

On the last day of the incubator, producing teams will pitch their projects to the group of 360 fellows, mentors, and BPM staff to test ideas and assess the work needed.  Based on feedback, residents will further refine presentation materials and rehearse their pitches in the Mentoring phase.



In the final ten (10) weeks, producing teams will have work on their proposal, sample reel and pitches with the guidance of their mentor.  Using the instruction and critique provided in the Bootcamp and Incubator phases, each production team proceeds with developing their project. Teams will continue to have access to editing, video, audio equipment and other production needs through the 360 production allowance or in-kind resources. Each team will have a weekly check-in with their mentor and BPM staff.  In addition, each team will practice their pitches through teleconferencing. The panel will consist of seasoned indie producer or former 360 fellows, and a thought leader whose work is relevant to each project.

pitchBLACK Forum

pitchBLACK is Black Public Media’s dynamic forum for pitching projects to funders, distributors and industry leaders. Attendees have included: PBS, BET, MacArthur Foundation, ITVS, Color Creative, BBC, POV, WNET/Thirteen, WORLD Channel, NYC Department of Cultural Affairs, and private investors.

360 Producers will return to NYC for the final pitch training workshop, to put the final touches on their pitch and reconnect with their cohort of 360 Fellows.   Up to three (3) projects will be awarded “a license agreement” ranging from $50K to $150K.

Funding License General Terms

Black Public Media (BPM) funding is subject to terms and conditions mandated both by BPM as well as underlying requirements and conditions required of BPM by the Corporation for Public Broadcasting (CPB). If your project is selected, the funding you receive shall be pursuant to a licensing agreement in which you grant BPM certain exclusive domestic public television distribution rights for a prescribed period and territory, the exclusive right to package and promote the program through BPM and/or public broadcasting outlets, and, for new media programming, the exclusive distribution rights over BPM and/or public broadcasting websites and social media sites. This includes among others, the exclusive right to premiere the program via public television broadcast stations in the U.S. and its territories, the right to cablecast on a non-commercial, sustaining basis on cable channels programmed by PBS, and certain distribution rights in connection with use of the programming in the educational and public television marketplace (including, school use of an off-air recording for one year from the date of each broadcast). Additionally, there can be no broadcast or cablecast of any BPM-funded program in Canada and Mexico until ninety (90) days after the initial release by U.S. public television, nor shall there be any other distribution of any BPM-funded program in the U.S. and its territories prior to the initial release by U.S. public television. Any program for public television broadcast must be cleared for a minimum of six (6) releases during the four (4) year period commencing on the initial release of the program by BPM.

360 Incubator+ Participant Agreement

The producer agrees to complete the program according to the proposed schedule, project description, and budget and agrees to certain oversight rights and accountability obligations to BPM. The producer also agrees to royalty participation by BPM in a percentage of net revenues from ancillary distribution based on BPM’s total financial contribution.


Begin Your Application