Copy of Copy of Save The Date BPM Story Summit
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 BPM Congratulates Baltimore Story Summit Filmmakers

Last spring, BPM and the National Network to Innovate for Covid-19 and Adult Vaccine Equity (NNICE) convened a regional Black Media Story Summit in Baltimore to explore media strategies for overcoming the problem of vaccine hesitancy among that city's Black population. Filmmakers who attended the summit were then invited to submit proposals for media projects that would address this issue. Two projects were selected from the pool of submissions, were produced over the summer, and are now ready for their public premieres.

Join us for their world premieres at these free community screenings and talkbacks:

Wednesday, Nov. 2, at Baltimore Unity Hall, 6:30-8 p.m.

Sunday, Nov. 6, at The Peale, 2-3:30 p.m.

Participation is open to the public, but pre-registration is required. Space is limited, so register today!

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THE PROJECTS

Baltimore Speaks

Black Communities, COVID-19 and the Cost of Not Doing Enough

By Jeanine Hayes and Bryan Mason

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Still from Baltimore Speaks, courtesy of AfroChic

AphroChic filmmakers Jeanine Hays and Bryan Mason teamed with Baltimore native and Emmy award-winning videographer Leon Shipp Belt to produce Baltimore Speaks, a short documentary and related social media content designed to collect, acknowledge and address community concerns around vaccination, while also creating a campaign that rebrands vaccination, not as a government mandate, but as a vital act of being part of Baltimore’s Black community and protecting it.

Covid Conversations

Baltimore On the Street Education

By Julian C. Hamer & Yessica Hernandez-Cruz

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Still from Covid Conversations, courtesy of the filmmakers.

Covid Conversations: Baltimore On the Street Education is an unfiltered, funny, real, and educational series, by Julian C. Hamer and Yessica-Hernandez, from the streets of Baltimore for the people of Baltimore. Taking to the streets creating grass roots engagement to convince vaccination.

MEET THE FILMMAKERS

Jeanine Hays

Filmmaker

Bryan Mason

Filmmaker

Julian C. Hamer

Filmaker

Yessica Hernandez-Cruz

Producer

Jeanine Hays

Filmmaker

Jeanine Hays and Bryan Mason are the husband-and-wife team behind AphroChic, a brand dedicated to celebrating culture, creativity, design, health and wellness throughout the African Diaspora. The couple started their brand in 2007 as a blog before quickly expanding into creative fields such as content creation, publishing and more. Jeanine and Bryan are experts in creating experiences and telling stories through social media and video, connecting brands to a wide audience, particularly in the African American community. Their clients include a number of Fortune 500 companies, including LOWE’s, The Home Depot, IKEA and Nike. The couple have been featured in The New York Times, New York Magazine, and most recently on NPR and Next Question with Katie Couric, discussing their family’s long haul COVID journey. Jeanine and Bryan are published authors. Their book “REMIX: Decorating with Culture, Objects and Soul” was released by Penguin Random House (PRH) in 2013. The couple is currently writing their second book for PRH, “APHROCHIC: Celebrating the Legacy of the Black Family Home” to be released this fall. They are the creators of the HGTV Facebook Watch series, Sneak Peek with AphroChic, that reached over 4 million viewers online. And the editors of AphroChic Magazine, their quarterly publication that has over 30,000 subscribers. Jeanine is a graduate of Spelman College and American University Washington College of Law.

Bryan Mason

Filmmaker

Jeanine Hays and Bryan Mason are the husband-and-wife team behind AphroChic, a brand dedicated to celebrating culture, creativity, design, health and wellness throughout the African Diaspora. The couple started their brand in 2007 as a blog before quickly expanding into creative fields such as content creation, publishing and more. Jeanine and Bryan are experts in creating experiences and telling stories through social media and video, connecting brands to a wide audience, particularly in the African American community. Their clients include a number of Fortune 500 companies, including LOWE’s, The Home Depot, IKEA and Nike. The couple have been featured in The New York Times, New York Magazine, and most recently on NPR and Next Question with Katie Couric, discussing their family’s long haul COVID journey.

Jeanine and Bryan are published authors. Their book “REMIX: Decorating with Culture, Objects and Soul” was released by Penguin Random House (PRH) in 2013. The couple is currently writing their second book for PRH, “APHROCHIC: Celebrating the Legacy of the Black Family Home” to be released this fall. They are the creators of the HGTV Facebook Watch series, Sneak Peek with AphroChic, that reached over 4 million viewers online. And the editors of AphroChic Magazine, their quarterly publication that has over 30,000 subscribers.

Bryan is a graduate of Drexel University, he has an M.A. in Systematic Philosophical Theology from The Graduate Theological Union in Berkeley, California and has an M.A. in African Diaspora Studies from the University of California, Berkeley.

Julian C. Hamer

Filmaker

Julian C. Hamer is an award-winning filmmaker, producer, cinematographer, director, and master storyteller passionate about sharing narratives that promote Black life and liberation. Born and raised in Baltimore, Julian’s first feature documentary—If Walls Could Talk—followed a group of artists during the curation of a mural project in her hometown’s Sandtown-Winchester community immediately following the untimely death of Freddie Gray and subsequent uprising of 2015. On election day of 2016, she left her job as a studio camera operator at a local news network to amplify unheard voices. Since then, Julian has worked in various freelance capacities in production, camera departments and as a producer for numerous television networks and production companies on live events and film productions. During the 2020 election cycle, Julian transitioned into political video content, working as the senior producer of video content and cinematographer for Vice President Kamala Harris and leading two teams composed predominantly of women of color. She co-directed and was the Director of Photography for Vice President Harris’ campaign introduction and Democratic National Convention video, “Kamala Harris is Us,” working alongside FEARLESS VIDEO co-founder Yessica Hernandez-Cruz and cinematographers from across the country. Julian is a member of the Producer Guild of America, Documentary Producers Alliance, Brown Girls Documentary Mafia, and Delta Sigma Theta Sorority, Incorporated.

Yessica Hernandez-Cruz

Producer

Yessica Hernandez-Cruz is a queer, bilingual producer and digital consultant creating stories that heal from the generational curses of colonization while inspiring others to reclaim their unapologetic power and voice. Born in Seattle and raised by her Mexican undocumented parents, Yessica grew her perspective to connect with various demographic groups and captivate intersectional millennial and Gen-Z audience. Yessica has served in various capacities, including as an on-air personality, host, show-runner, writer, photographer, director, and producer for Buzzfeed, Univision, Discovery & Viacom. After the country’s political climate shifted in 2016, she veered her focus from entertaining her community to embracing the responsibility of creating intentional, purposeful content.

During the 2020 election cycle, Yessica joined the presidential campaigns of then-Senator Kamala Harris, Andrew Yang, and Senator Bernie Sanders as a video content producer. She later joined the Biden-Harris ticket to lead the running mate’s digital content road team. In addition to co-directing and co-producing Vice President Harris’ campaign introduction and Democratic National Convention videos alongside FEARLESS VIDEO co-founder Julian Hamer, Yessica created historic and iconic content that inspired an organic wave of “FanCam” videos—generating millions of views on TikTok and Instagram.

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ABOUT THE VACCINE EQUITY STORY SUMMIT

Amplifying Black Voices in Pursuit of Vaccine Equity

In fall 2021, BPM partnered with the National Network to Innovate for COVID-19 and Adult Vaccine Equity (NNICE) to explore media strategies for overcoming the problem of vaccine hesitancy among Black folks in the United States. NNICE is funded by the Centers for Disease Control and Prevention (CDC) as part of their National Partnering for Vaccine Equity Initiative. 

BPM's role in the partnership is to facilitate the creation of pro-vaccine media stories. To that end, we will host a series of Black Media Story Summits in select parts of the country so that Black creatives, health care professionals and other stakeholders can exchange information and ideas on how to overcome adult vaccine hesitancy in BIPOC communities. Story Summit participants will be tasked with formulating community messages that show potential for boosting vaccination receptivity. 

After each summit, attendees will have the opportunity to submit proposals for funding up to $60K to develop messages/stories for the local community. Production grants will be awarded to those media makers who submit the most compelling short-form production proposals. 

Ultimately, we look forward to helping local creatives focus their talents on raising community acceptance of vaccines as a practice of overall wellness.  The first summit is scheduled for Wed., March 2, 2022, and is focused on vaccine equity in Baltimore.

BPM thanks our friends and local partners:

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BALTIMORE VIRTUAL PROGRAM AT A GLANCE

9:30 AM      Welcome

9:45 a.m.     Keynote AddressDr. Zoanne Clack, executive producer, Grey's Anatomy

10:00 AM      Documentary Screening — THIS BODY by Zac Manuel

THIS BODY explores the fraught relationship between African Americans and the medical industry.

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10:15 AM      PANEL 1 | Black Baltimoreans’ Relationship with the Health Care System

Panelists explore the history of Black Baltimoreans' relationship with the health and medical industry, its impact on wellbeing, and how to navigate healing in the midst of a once-in-a-lifetime health crisis.

Moderator: Dr. David Fakunle, Ph.D., associate faculty, Mental Health Department, Johns Hopkins Bloomberg School of Public Health

11:15 AM      BREAK

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11:30 AM      PANEL 2 | Unsung Heroes: Vaccine Health Champions

Community organizers and health professionals provide insight on what is needed to increase vaccination rates in Black communities.

Moderator: Sarah Kim, reporter and host of WYPR podcast "The Daily Dose."

12:30 PM      BREAK

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12:45 PM     PANEL 3 | Storytelling Impact on Social Change

Creatives discuss the power of visual stories to effect social change.

Moderator: Michèle Stephenson, co-founder Rada Studio

1:45 PM      Collaboration Sessions

Facilitated small groups brainstorm stories and creative visual solutions to improving vaccine health and wellness in Baltimore. See the Padlets that were used in the small breakouts. Feel free to add to them as you see fit.

                              Debra/Marisela - Padlet

                              Eze - Padlet

                              Michèle - Padlet

                              Nigel/Michèle - Padlet

                              Sarah M. - Padlet

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2:50 PM      Collaboration Share

Breakout groups come back together to share ideas and stories.

 3:20 PM      Closing Remarks

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