Workshop Webinar Archive

Want to improve your treatment writing? How about your YouTube production skills? And what is the difference between finding a target audience and determining the impact of your project? So many questions, and we have just the right amount of webinars this fall to help you answer them all.

Check out these interesting online seminars targeted at emerging producers and sign up for as many as you might find helpful!

Giving Your Doc The Best Treatment

Presenter: Karim Ahmad, Senior Digital Content Strategist, ITVS

So you think you’ve got a great documentary idea, but no one is reading your treatment/proposal. How do you write the kind of treatment funders understand and want to support?

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Karim Ahmad is the Senior Digital Content Strategist for The Independent Television Service (ITVS), where he oversees the organization’s digital content funding initiatives, portfolio development and alignment to institutional objectives. He is also the Creator and Series Producer of the acclaimed digital series FUTURESTATES, recently reinvented as an immersive story world experience at, and the ITVS Storylab, a development fund/incubator of independently-created next generation web series for public media distribution.

Karim is also an independent cross-platform writer and producer, currently developing a portfolio of feature films, comic books, and interactive media. He previously served as Feature Development Director at San Francisco production company Momentum Cinema, where he wrote and produced the award-winning narrative feature Harrison Montgomery, starring Oscar winner Martin Landau. Ahmad has served as a panelist/juror for numerous film funders and festivals. He received his B.A. from Pomona College.

Giving Your Series The Best Treatment

Presenter: Ron Simons, CEO, SimonSays Entertainment

What makes a series idea unique on paper? How do you write a series treatment that intrigues the reader without bogging them down in unnecessary detail? Is a good series treatment poetry, simplified prose, or something in between?

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The Founder and CEO of SimonSays Entertainment, Ron Simons is a three-time Tony Award-winning producer and actor. He has led strategic planning and development of theatre and film projects including the critically acclaimed films Night Catches Us, Gun Hill Road, Blue Caprice and Mother of George (all premiered at Sundance). His first documentary, 25 to Life, premiered at the American Black Film Festival where it won Best Documentary. He also produced the Broadway productions of A Gentleman’s Guide to Love and Murder (Tony Award for Best Musical); Porgy & Bess (Tony Award for Best Revival of a Musical); Vanya and Sonia and Masha and Spike (Tony Award for Best Play, Drama Desk, New Drama Critics and Outer Critics Circle Awards for Best Play, Drama League Award for Outstanding Production of a Broadway or Off-Broadway Play); and A Streetcar Named Desire (AEA’s Extraordinary Excellence in Diversity on Broadway Award). Off-Broadway projects include Bedlam’s St. Joan (Off Broadway Alliance Award – Best Revival) and Bedlam’s Hamlet. In addition, he produced the Chicago production of 5 Lesbians Eating Quiche, which received the FringeNYC Outstanding Production Award.

Ron is a recipient of the Heritage Award from Columbia College’s Black Alumni Council and a 150 Distinguished Alumni Award from University of Washington. He is a Johnson & Johnson Leadership Award Fellow, IFP Cannes’ Producer’s Network Fellow and a Sundance Producers’ Summit Fellow. He holds a B.A. from Columbia College, an M.B.A. from Columbia Business School and an M.F.A. from the University of Washington’s Professional Actor Training Program.

Thinking Interactively: From Concept to Platform

Presenter: Opeyemi Olukemi, Senior Director, Interactive Programs, Tribeca Film Institute

What is a digital story? What are some of the wider opportunities being made available for media makers today, no longer restricted to traditional modes of storytelling?

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Opeyemi has helped to organize the New Media Fund in its inaugural year. Previously, she has worked with and oversaw teams of designers, programmers and third party vendors in the production of new media applications for clients wishing to extend their products into the digital world. Trained in both the arts and sciences, Opeyemi constantly seeks to expand upon and integrate technology along various art mediums.

Where Is Your True Target Audience?

Presenter: Jennifer MacArthur, Founder, Borderline Media

“Everyone” is not a target audience for any serious work of art. How do you find your project’s true audience? And how do you engage that audience where they live to share and spread your project?

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Jennifer MacArthur is a multiplatform communications, distribution and engagement strategist with a focus on social issue documentary and civic participation. Her background spans nearly 20 years working in radio, film and television, digital media and publishing.

What Does Impact Have to Do With It?

Presenter: Jessica Clark

Funders of content like to see their work connecting to a real world audience. What are some tools you need as a producer to accurately reflect the impact your story is having in the real world?

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About Jessica Clark, Founder and Director, Dot Connector Studio

Clark is an internationally published journalist, researcher, and media futurist whose work connects thought leaders across disparate disciplines. She founded Dot Connector Studio in November 2013. Her first client was Media Impact Funders, a knowledge network for foundations that support media in the public interest, and she is currently serving as the organization’s Research Director (see other current clients here). From 2011 through mid-2014, she served as AIR’s media strategist, and a member of the core team for the groundbreaking national public media transformation production Localore. From 2007-2011 she led the Future of Public Media Project at American University’s Center for Media and Social Impact. Over the past decade, she has developed research and convenings with high-profile universities and national media networks, including NPR, PBS, CPB, Harvard’s Berkman Center for Internet and Society, USC Annenberg, and MIT. Her previous consulting clients have included the Smithsonian Center for Folklife and Cultural Heritage, Learning for Action, and Black Public Media. The co-author of Beyond the Echo Chamber: Reshaping Politics Through Networked Progressive Media (The New Press, 2010), she was the Executive Editor at national news magazine In These Times, and has written for PBS MediaShift and the American Prospect and other outlets. Clark has served as a source and speaker for numerous conferences and outlets—including ABC, NBC, PBS, Newsweek, Voice of America, the BBC, SXSW and multiple NPR stations. She holds a BA/MA from the University of Chicago.