Street Cred is a new reality show, documenting the challenges 12 Detroit High School students must overcome to meet entertainment/production skill-based tasks, in competition for a chance to win a dream internship. Life on the streets of Detroit is tough, but the youth survive, relying on their passion, perseverance, resourcefulness, and guts. Their street smarts are further tested when they are thrust into the business world. In each episode, students face a different challenge presented by industry/ celebrity judges. They pitch, market, budget, manage time, social media, and even style, earning different levels of results-based credit, along the way. They also lose credit for breaking rules or failing to accomplish tasks. In the end, the student with the most credits wins a cash prize and the dream internship. Each week, viewers watch the dynamic process unfold, and see the students prove their potential to the industry judges, and to themselves.