BPM’s latest BE HEARD campaign highlights planet-friendly alternatives to fast fashion.
SEPTEMBER 3
BLACK PUBLIC MEDIA
WEEKLY DISPATCH
By Denise Greene
In New York City, Fashion Week is a BIG DEAL. This year’s fall event kicks off this weekend. People who know me know that I’m inspired by designers and love to gaze at my fashion-forward friends who approach their style like a work of art. Recently, I’ve begun to understand the fashion industry’s harmful impacts on the planet and of the many ways we, as consumers, can all be a part of the solution. BPM’s new BE HEARD campaign, #ShopLikeNana, which kicked off yesterday, offers helpful suggestions on how to become an eco-conscious clothing consumer. Prime among these recommendations is upcycling used and vintage clothing.
#ShopLikeNana is the brainchild of Director Sophia Clark and Producer Inuka Bacote-Capiga They’ve collaborated with BPM’s social media team and a trio of eco-styling social media influencers to create an engaging, informative and fun series that I hope you’ll check out. The first #ShopLikeNana social media post was released on BPM’s new TikTok channel yesterday. New posts will be added to our social media channels and website throughout the month.
In addition to watching what we’re posting, we invite you to post your own #ShopLikeNana experiences. Whether it’s “shopping” in a loved one’s closet or snagging bargains at your favorite thrift shop, you can sport your timeless treasures as is or remake them into something entirely new.
Looking Good While Saving the Planet
The point is, we can still shop-till-we-drop without feeling guilty about creating more textile waste or generating harmful manufacturing emissions. Fashion was meant to be fun! If we #ShopLikeNana, it can also be planet-friendly. So, tell your friends. Meanwhile, we’ll keep an eye out for your posts.
Before I go, I also want to remind those of you who are filmmakers that our 2024 Open Call is now officially open. Push the button below for details on what we’re looking for and how you can submit. The submissions portal closes on Sept. 30, so don’t miss it.
—Greene is Black Public Media’s director of programs
BE HEARD: #ShopLikeNana is made possible by a grant from
